DESIGNRESTAURANTS - About Us

DESIGNRESTAURANTS was founded in 2004 as a luxury gourmet restaurant club with two clear purposes:

• To consistently maximise restaurant traffic at leading hotels and restaurants during the whole week, and
  
• To provide discerning real benefits, privileges and added value to subscribing member diners throughout the UK's best establishments

Launched by hotel restaurant industry professionals with 15 years experience in generating and retaining customers for major hotel groups worldwide and implementing communication and CRM policies. The concept was developed to ensure leading independents and groups could market their properties effectively to the correct demographic and importantly to protect their coveted brand indentity.

Since inception with 12 restaurants in 2004 the company continues to expand year on year boasting over 90 luxury properties in the UK and over 16,500 members. These members generate an average spend of £45 per head after privilege discounts which is channelled into off peak periods driving thousands of bookings each month.

Crucially our members are profiled AB1 consumers who enjoy dining out on a frequent basis in fine dining establishments. On average dining spend is £15 per head more than bookers through alternative mass market restaurant reservation websites. We act as a trusted source for recommendations of dining venues and a highly responsive marketing tool for restaurants wishing to e-market events, offers and general news.

Designed by restaurateurs and hoteliers for restauratuers and hoteliers it is the simplist, most cost effective and efficient way to ensure restaurants stay ahead of the pitfalls of trade fluctuations, and for members to ensure luxury dining is accessible on an everyday basis.